Ulta low toxic non-negotiables

@kateeholt

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SoundTikTok sound · Fire for You (Sped Up)

Promoted product

Cocokind ceramide lip blur balm

cocokind - conscious skin care. Plant-powered, sustainable, affordable, and cruelty-free.

Why it worked

The creator leverages the popular 'low-tox' and 'clean beauty' trends, providing specific product recommendations with high ratings and brief, positive reviews. The visual format of a slideshow with clear on-screen text makes the information easily digestible and shareable.

Summary

The creator shares a list of low-toxicity beauty products purchased from Ulta, rating each one and explaining why they are favorites. The post highlights various skincare, haircare, and makeup items, emphasizing their effectiveness and clean ingredients.

Structure

1Introduction to Ulta low-toxicity finds
2Review of DIME perfume
3Review of OSEA body oil and lotion
4Review of Dermalogica daily microfoliant

Original caption

#ulta #ultafinds #lowtoxliving #cleanliving #nontoxicfinds

More from @kateeholt

Product placement

Ulta Beauty (store): APPEARS - A store logo appears on the building. Removing it would not change what happens in the video. DIME (brand): ACTS - A perfume bottle is shown and reviewed. Removing it would change what happens in the video. OSEA (brand): ACTS - Body oil and body lotion are shown and reviewed. Removing them would change what happens in the video. Dermalogica (brand): ACTS - A daily microfoliant is shown and reviewed. Removing it would change what happens in the video. InnerSense (brand): ACTS - A hair prep spray is shown and reviewed. Removing it would change what happens in the video. Cocokind (brand): ACTS - A face and body cleanser is shown and reviewed. Removing it would change what happens in the video. Briogeo (brand): ACTS - A dry shampoo powder is shown and reviewed. Removing it would change what happens in the video. JVN (brand): ACTS - A rapid repair bond gloss is shown and reviewed. Removing it would change what happens in the video. Ilia (brand): ACTS - Powdered blushes are shown and reviewed. Removing them would change what happens in the video. Summer Fridays (brand): APPEARS - Mentioned as a comparison point for a lip blur balm. Removing it would not change what happens in the video. Cocokind (brand): ACTS - Ceramide lip blur balms are shown and reviewed. Removing them would change what happens in the video.

On-screen text

Ulta low toxic non-negotiables 10/10 My new fav perfume. I love it. It's not too strong. 1000/10 Worth every single penny. Moisturizing but not too heavy. The oil gives you the most perfect glow. I like putting them together. 10/10 Worth every penny. When I found out this was nontoxic I was so excited. This is the best exfoliant. I use it daily at night time. 10/10 Best hair protector on the market. It creates a hold for my thin hair and my curls last all day long. 10/10 I use this daily. It's moisturizing and cleans makeup and dirt off. I love that you can use it all over your body too. 8/10 I took points off because they use fragrances however it's better than aerosol and the best dry shampoo powder I've found. 10/10 Makes my hair sooo shiny and not oily at all. I add it to the ends of my hair. I love. 10/10 Ilia powdered blushes! Some of the best blushes out there. So pigmented and clean. They test for metals in the lake dyes they use. 10/10 Best swap for Summer Fridays. Not sticky. Very shiny. Love!

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