Hey guys, this is our new Crookie of the Month

@dscookiedough

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SoundTikTok sound · original sound - dscookiedough

Promoted product

Crookie of the Monthtryperdiem.com

Launch a branded mobile app and web ordering for your restaurant, cafe, or bakery with loyalty, delivery, marketing, and Square integration.

Why it worked

The video effectively uses visually appealing close-ups of the food, highlighting its unique texture and ingredients, which appeals to the senses and encourages viewers to try the product.

Summary

The video showcases the "Crookie of the Month" from d's dough, a Biscoff cookie-croissant hybrid. It highlights the texture and flavor of the pastry and mentions its availability in-store and on the d's dough app.

Structure

1Introduction of the "Crookie of the Month"
2Description of its ingredients and texture
3Demonstration of the pastry's gooey interior
4Call to action to try the product

Original caption

Meet our new CROOKIE of the Month 🥐🍪 A Biscoff cookie-croissant hybrid that's crunchy on the outside, gooey on the inside, and topped with our homemade Biscoff cream cheese glaze. It's rich, buttery, and seriously hard to resist. Available exclusively in store or on the d's dough app ✨ Come try it and let us know what you think. 📍86 Palisade Ave, Cliffside Park NJ #cookies #cliffsideparknj #cookie #cookiedough #njeats

More from @dscookiedough

Product placement

d's dough: ACTS - it is a bakery that sells cookies, cookie dough, and ice cream. The video shows its storefront and its products. Removing it would change what happens in the video. KitchenAid: APPEARS - it is a stand mixer used to make the cookie dough. Removing it would not change what happens in the video, as the focus is on the final product, not the process of making the dough itself.

Call to action

Come try it and let us know what you think.

On-screen text

d's dough cookies "," cookie dough "," ice cream @dscookiedough

Transcript

Hey guys, this is our new Crookie of the Month. It's a Biscoff cookie-croissant hybrid that's crunchy on the outside, gooey on the inside, and topped with our homemade Biscoff cream cheese glaze. It's rich, buttery, and seriously hard to resist. Available exclusively in store or on the d's dough app. Come try it and let us know what you think.

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