Okay girls, run, do not walk to Aventura Mall in Miami because Chanel has a pop up that's there until Friday.

@thearomaangel

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SoundTikTok sound · original sound - eveningjazzradio

Promoted product

Coco Mademoiselle Crush Absolu

2 videos2 creators

Why it worked

The video succeeds by framing a product launch as an exclusive, time-sensitive, and highly aesthetic 'experience' rather than a standard advertisement, encouraging viewers to visit for the social media-worthy content.

Summary

The creator visits a Chanel pop-up at Aventura Mall in Miami to promote the new Coco Mademoiselle Crush Absolu fragrance. She demonstrates the interactive experience, including sampling the scents and using a themed telephone to receive a personalized message.

Structure

1Introduction to the Chanel pop-up location
2Demonstration of the interactive fragrance sampling process
3Review of the new Crush Absolu scent
4Demonstration of the interactive telephone experience

Original caption

Miami girls, you HAVE to check out the Chanel pop up at Aventura Mall! This is all for the new launch of the Coco Madamoiselle Crush Absolu. But this was so interactive and adorable and you do get to leave with some Chanel goodies! 🖤🤍 @ChanelOfficial @chanel.beauty @Aventura Mall

5

Call to action to visit the pop-up

Product placement

Chanel (a) acts: the pop-up is operated, fragrance samples are provided, and the product is demonstrated; (b) appears: logo on signage and packaging. Coco Mademoiselle Crush Absolu (a) acts: it is the primary product being sampled and demonstrated. Aventura Mall (b) appears: location of the pop-up. Nordstrom (b) appears: store signage in the background. Equinox (b) appears: store signage in the background.

Call to action

Make sure you go to the Aventura Mall to check this out.

On-screen text

CHANEL POP UP IN MIAMI PULL TO TRY THE MAGNETIC FRAGRANCE COCO MADEMOISELLE CRUSH ABSOLU THE CRUSH ABSOLU INTERNATIONAL EDITION - AUGUST 19, 2026 COCO MADEMOISELLE LIGHTS UP A PARISIAN CAFÉ NEW

Transcript

Okay girls, run, do not walk to Aventura Mall in Miami because Chanel has a pop up that's there until Friday. And this is to show their brand new fragrance Crush Absolu, which is the latest flanker of Coco Mademoiselle. And when I tell you this was the cutest pop up and so interactive. You sit down at what looks like a little Parisian café. They bring you a paper. They bring you all of the fragrances to try and you do get to pick which one you liked best. And for me, it was this one right here, the new one which is Crush Absolu because it's fruity and sweet. It's really good honestly. But when I tell you this was so interactive, they bring over a little phone and you get to dial whichever option you pick. And I won't tell you because you'll just have to go and experience it for yourself, but I chose four and it was so cute. Afterwards, I did get my sample, but this really was such a cute pop up. So if you are in the Miami, Fort Lauderdale, South Florida area, make sure you go to the Aventura Mall to check this out. This is right outside the women's Nordstrom if you want the directions, but you have to go check it out. It is so cute.