trying out popular chanel makeup

@sarahkchey

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SoundTikTok sound · Smooth Afternoon Light

Promoted product

Chanel makeup

Why it worked

The video leverages the aspirational nature of the Chanel brand and the creator's relatable "first impressions" format to showcase popular beauty products. The visual appeal of the makeup, combined with the creator's genuine reactions and clear demonstrations, creates a compelling and trustworthy review that encourages viewer engagement.

Summary

The creator tries out several popular Chanel makeup products, including a water-fresh tint, blush stick, and lip products. She applies each product, shares her initial impressions on texture, blendability, and appearance, and expresses satisfaction with the results.

Structure

1Introduction and haul of Chanel makeup
2Application and review of the water-fresh tint
3Application and review of the duo bomb (blush and highlighter)
4Application and review of the Rouge Coco Flash lipstick
5

Original caption

bought ALL the trending chanel beauty products so you don’t have to😌 Products mentioned: Les Beiges Water-Fresh Tint in Medium Les Beiges Healthy Glow Blush Stick in Gentle Glow Rouge Coco Gloss in Fabuleuse Rouge Coco Shine in Easy #makeup #chanelbeauty #chanelmakeup #waterfreshtint #firstimpressions @chanel.beauty

More from @sarahkchey

Product placement

Chanel: (a) it ACTS - its interface is operated, it generates or edits something, a visible result comes from it, or someone says what it does for them. The video shows the application and results of Chanel makeup products, including a water-fresh tint, blush stick, and lip products. The creator discusses their performance and appearance. (b) it merely APPEARS - a corner watermark, a channel or studio logo, an end card, a credit, a name on clothing, a repost stamp. The Chanel logo appears on the shopping bag and on the products themselves. Removing the logo would not change what happens in the video, but removing the product names would change the video's focus. The creator's bio link leads to a ShopMy page featuring Chanel products, which is a destination for purchasing these items. The creator's handle is @chanel.beauty, which is a social media account for the brand.

Call to action

have u tried any of these?

On-screen text

TONE CORAL PINK trying out popular chanel makeup Picked up all the most popular chanel makeup while I was in paris so let's do a full face of first impressions had to pick up the water fresh tint because every single review I've seen on this they have perfect skin got mine in the shade medium that is so much more watery than I thought I'm gonna just apply this with my fingers I feel like that's the best way to really burst those pigment bubbles blending really nicely it's not looking patchy surprisingly good coverage I mean it's not perfect but I feel like it really even out my redness it really does not feel like I'm wearing any foundation next I got their new duo bombs has the cream blush on one side highlighting balm on the other and this shade combo specifically looked so beautiful for warmer undertone our popular highlighting bomb in a shimmery pink shade blush was actually quite pigmented peachy Coral I think this is gonna be so pretty for summer blending really easily with just my fingers still very glossy less sticky than the highlighting balm apply the highlighter directly this is just gonna add a little bit more of that wet sheen got three different lippies that I really liked the shades for the Rouge Coco Flash Chanel #116 Easy @fumemakeup this is their shade in easy really moisturizing silky balmy formula was worried this was gonna wash me out but it's such a beautiful muted pink with a hint of gray their new lip gloss look at how beautiful this yellow is really balmy it's not sticky at all shimmers are really fine so it doesn't feel gritty I'm gonna do a separate review on the liquid lipstick cause I wanna do a wear test my skin looks incredible right now I'm gonna keep an eye out to see how this wears throughout the day have u tried any of these? really successful first impressions

Transcript

Picked up all the most popular chanel makeup while I was in paris so let's do a full face of first impressions had to pick up the water fresh tint because every single review I've seen on this they have perfect skin got mine in the shade medium that is so much more watery than I thought I'm gonna just apply this with my fingers I feel like that's the best way to really burst those pigment bubbles blending really nicely it's not looking patchy surprisingly good coverage I mean it's not perfect but I feel like it really even out my redness it really does not feel like I'm wearing any foundation next I got their new duo bombs has the cream blush on one side highlighting balm on the other and this shade combo specifically looked so beautiful for warmer undertone our popular highlighting bomb in a shimmery pink shade blush was actually quite pigmented peachy Coral I think this is gonna be so pretty for summer blending really easily with just my fingers still very glossy less sticky than the highlighting balm apply the highlighter directly this is just gonna add a little bit more of that wet sheen got three different lippies that I really liked the shades for the Rouge Coco Flash Chanel #116 Easy @fumemakeup this is their shade in easy really moisturizing silky balmy formula was worried this was gonna wash me out but it's such a beautiful muted pink with a hint of gray their new lip gloss look at how beautiful this yellow is really balmy it's not sticky at all shimmers are really fine so it doesn't feel gritty I'm gonna do a separate review on the liquid lipstick cause I wanna do a wear test my skin looks incredible right now I'm gonna keep an eye out to see how this wears throughout the day have u tried any of these? really successful first impressions