What fragrance are

@the__gloss

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SoundTikTok sound · Everybody Wants To Rule The World X Electric Love

Promoted product

Chanel Biarritz

Why it worked

The creator shares a personal recommendation for a popular luxury brand's fragrance, aligning with viewer interest in beauty and personal style. The enthusiastic endorsement and relatable description of the scent's profile make it aspirational and desirable.

Summary

The creator is asked what fragrance she is wearing and she reveals it is Chanel's Biarritz perfume. She describes it as fresh, healthy, and floral, perfect for summer, and states it will be her signature scent for years to come.

Structure

1Question about fragrance
2Reveal of Chanel Biarritz
3Description of scent profile
4Enthusiastic endorsement
5Mention of Carmen

Product placement

Chanel: ACTS - its interface is operated, it generates or edits something, a visible result comes from it, or someone says what it does for them. Removing it would change what happens in the video. Chanel Beauty: APPEARS - a corner watermark, a channel or studio logo, an end card, a credit, a name on clothing, a repost stamp. Removing it would not change what happens in the video.

Original caption

Carmen’s signature Chanel scent 🌸✨ @Carmenmmundt @chanel.beauty #chic #perfume #fragrance #Summer #f1 @barriers

More from @the__gloss

On-screen text

What fragrance are you wearing today? perfume I've been obsessed with Chanel I like fresh I like healthy I like floral all day long and like shh topping up It's called Biarritz going to be my the next 15 years I like summer I'm the type I love the smell of summer summer night summer flowers signature scent? Carmen's here

Transcript

What fragrance are you wearing today? One perfume I've been obsessed with is Chanel. I like fresh, I like healthy, I like floral. All day long. I carry all day long and like, shh, topping up. It's called Biarritz. That's probably going to be my perfume for the next 15 years. I like summer. I'm the type. I love the smell of summer, summer night, summer evening, summer flowers. That's your signature scent? Carmen's here.