Why it worked
The video uses a common skincare routine with relatable products, making it easily digestible and shareable. The visual demonstration of product application and the satisfying removal of makeup and application of a mask likely contributed to its engagement.
Summary
The creator demonstrates a skincare routine, starting with applying Johnson's baby oil to remove makeup. She then washes her face with a foaming cleanser and applies a "DRESSING hydro GEL MASK".
Structure
- 1Apply baby oil to remove makeup
- 2Wash face with cleanser
- 3Apply hydro gel mask
- 4Adjust mask on face
Product placement
Johnson's baby oil (ACTS): Used to remove makeup. Removing it would change what happens in the video.
DRESSING hydro GEL MASK (ACTS): Applied to the face as a skincare treatment. Removing it would change what happens in the video.