Why it worked
The video demonstrates a common and relatable skincare routine using readily available products, making it easily replicable and shareable. The creator's aesthetic and clear demonstration likely contributed to its appeal.
Summary
The video demonstrates a double cleansing skincare routine. First, the creator applies Johnson's Baby Oil to their face and massages it in, then wipes it off with a tissue. Next, they use a Dove Beauty Cream Bar to lather and cleanse their face again.
Structure
- 1Apply baby oil
- 2Massage and wipe off oil
- 3Lather soap
- 4Apply soap to face
- 5Rinse face
Product placement
Johnson's Baby Oil (Acts: Used to cleanse the face, removing makeup and impurities. Removing it would change the cleansing process shown.)
Dove Beauty Cream Bar (Acts: Used to cleanse the face, creating lather and removing impurities. Removing it would change the cleansing process shown.)