The video taps into the popular trend of finding affordable dupes for high-end fashion items, specifically targeting Aritzia, a brand known for its quality but also its higher price point. The creator's genuine surprise and detailed showcase of the items' quality create relatable and aspirational content for fashion-conscious viewers looking for budget-friendly alternatives.
Summary
The creator expresses disbelief and excitement about finding Aritzia-style clothing on Amazon for a fraction of the price. She showcases several pieces, including cashmere sweaters and tops, highlighting their quality and similarity to Aritzia's designs, and suggests that these Amazon finds are a great alternative.
Structure
1Introduction: Shock at finding Aritzia dupes on Amazon
2Comparison: Highlighting the similarity in appearance and feel
Original caption
i cannot believe i discovered this bro #amazonfashion #aritzia #fallfashion #fallsweaters #chicfallfashion
More from @juliagratton
More breakout videos from this creator.
3
Showcase: Presenting various sweaters and tops (cardigans, boat neck, wrap sweater, tank top)
4Praise: Emphasizing the quality, material (cashmere), and craftsmanship
5Value Proposition: Suggesting these are a more affordable alternative to Aritzia
6Future Concern: Speculating about price increases on Amazon due to quality
Product placement
Aritzia: ACTS - an online clothing retailer whose website is shown. Removing it would change the video. Amazon: ACTS - an online marketplace where the creator found clothing similar to Aritzia. Removing it would change the video.
On-screen text
THIS POINT I'M
JUST CONFUSED.
TALKING ABOUT THIS
ONE AMAZON SELLER
CLOTHES
LIKE THEY'RE COPY
AND PASTED OFF
WEBSITE?
PART IS THEY
ACTUALLY FEEL THE
SAME.
THIS IS MY
LITERALLY JUST FROM
BUT HONESTLY, I
THERE ANYMORE AFTER
DISCOVERING THIS
THE SAME PIECES
FOR A FRACTION
LET ME SHOW
I ORDERED A
STARTING OFF SO
STRONG WITH THIS
CASHMERE.
ME.
CASHMERE: FULL LENGTH
SWEATER TOP.
AT THAT CRAFTSMANSHIP.
YOU CAN'T FAKE
THE DETAILS.
THEN I GOT
THIS CASHMERE FULL
LENGTH BOAT NECK
I NEED YOU
I FEEL LIKE
I'M JUST GASSING
FELT IT, YOU
WOULD UNDERSTAND.
THIS IS THE
PERFECT FALL BASIC.
NEXT, I GOT
THIS GREY CARDIGAN.
LITERALLY ORDERED THIS
TWO DAYS AGO.
THIS CAME IN
AFTER I FELT
THIS, IMMEDIATELY GOT
THE ONLY WORD
MIND TO DESCRIBE
THESE IS PLUSH.
MADE SO WELL
THAT IT FEELS
WEIGHTED BLANKET.
I GOT IS
THIS ARMY GREEN
WRAP SWEATER.
LITTLE BIT TOO
SIMILAR TO ARITZIA,
THEY LITERALLY HAVE
WEBSITE.
THIS FEELS EXPENSIVE.
THIS GREY ONE.
THIS IS ALMOST
A LITTLE BIT
GREEN ONE.
THEY'RE GONNA START
PRICES ON THESE
BECAUSE I DON'T
UNDERSTAND HOW THIS
IS SO INEXPENSIVE.
THE CASHMERE COLLECTION.
IT'S THIS MOCHA
BROWN TANK.
SUCH A SIMPLE
MUCH USE OUT
BECAUSE IT'S LITERALLY
EVERYTHING.
THE CASHMERE COLLECTION.
I CAN'T EVEN
THAT ABOUT AN
BRO, I NEED
COLOURS.
GONNA BE A
LIKE, LOOK AT
THE DETAIL.
Transcript
I'm just confused. Why is nobody talking about this one Amazon seller that is designing clothes that literally look like they're copy and pasted off the Aritzia website? The craziest part is they actually feel the same. I'm an Aritzia girl, this is my order. It's literally just from the past year, but honestly, I don't think I need to shop there anymore after discovering this because it's like the same pieces for a fraction of the price. Let me show you what I got. I ordered a starting off so strong with this cashmere. Me. Cashmere: full length sweater top. And that craftsmanship. You can't fake the details. Then I got this cashmere full length boat neck. I need you. I feel like I'm just gassing this up, but if you felt it, you would understand. This is the perfect fall basic. Next, I got this grey cardigan. Literally ordered this two days ago. This came in this morning after I felt this, immediately got another one. The only word that's coming to mind to describe these is plush. Made so well that it feels like a literal weighted blanket. The next thing I got is this army green wrap sweater. It's getting a little bit too similar to Aritzia. They literally have this on their website. This feels expensive. I also got this grey one. This one doesn't have a wrap. This is almost a little bit lighter than the green one. I feel like they're gonna start upping their prices on these because I don't understand how this is so inexpensive. From their cashmere collection. It's this mocha brown tank. Such a simple style. I know I'm gonna get so much use out of it because it's literally goes with everything. Another piece from their cashmere collection. I can't even believe I'm saying that about an Amazon brand, bro. I need to order more colors. This is seriously gonna be a like, look at the detail. This is the perfect fall basic. Next, I got this grey cardigan. Literally ordered this two days ago. This came in this morning after I felt this, immediately got another one. The only word that's coming to mind to describe these is plush. Made so well that it feels like a literal weighted blanket. The next thing I got is this army green wrap sweater. It's getting a little bit too similar to Aritzia. They literally have this on their website. This feels expensive. I also got this grey one. This one doesn't have a wrap. This is almost a little bit lighter than the green one. I feel like they're gonna start upping their prices on these because I don't understand how this is so inexpensive. From their cashmere collection. It's this mocha brown tank. Such a simple style. I know I'm gonna get so much use out of it because it's literally goes with everything. Another piece from their cashmere collection. I can't even believe I'm saying that about an Amazon brand, bro. I need to order more colors. This is seriously gonna be a like, look at the detail.
