HERE'S WHY PEPSI

@realemilbarr

1.7K followers · usually 6.3K views a post

Views

27.9K

Likes

934

Comments

26

Shares

7

Selling · Other Product

Poppi

Why it worked

The video leverages a popular business acquisition story to discuss market dynamics and brand strategy, appealing to an audience interested in business and entrepreneurship.

Summary

The video explains why Pepsi acquired Poppi for over $1.95 billion, despite Coke also attempting to buy Poppi and Olipop being the original inventor of prebiotic soda. The creator believes Poppi tastes better and shares their own success in building a business.

Structure

1Pepsi bought Poppi instead of Olipop
2Olipop invented prebiotic soda and was pursued by Pepsi and Coke
3Pepsi pivoted to buying Poppi after acquisition talks with Olipop failed
4Poppi was acquired for $1.95 billion
5Creator's opinion on taste and personal business success

Product placement

Poppi: ACTS - it is a prebiotic soda that Pepsi bought. Removing it would change the video's topic. Olipop: ACTS - it is a prebiotic soda that Pepsi and Coke tried to buy. Removing it would change the video's topic. Pepsi: ACTS - it is a company that tried to buy Olipop and bought Poppi. Removing it would change the video's topic. Coke: ACTS - it is a company that tried to buy Olipop. Removing it would change the video's topic.

Call to action

Follow me to learn more about business and branding

Original caption

Which do you drink? #poppi #olipop #founder #business #startup

More from @realemilbarr

Their other posts in the index, biggest breakout first.

On-screen text

HERE'S WHY PEPSI BOUGHT POPPI INSTEAD OF OLIPOP OLIPOP CAME OUT BEFORE POPPI AND THEY INVENTED THE PREBIOTIC SODA PEPSI AND COKE ACTUALLY BOTH TRIED TO BUY THEM A FEW TIMES BUT EVERY TIME IT WAS ONLY AFTER OLIPOP SHUT IN ACQUISITION TALKS THAT PEPSI PIVOTED BUYING POPPI FOR OVER $1.95 BILLION LAST YEAR PERSONALLY I THINK POPPI TASTES BETTER WHAT DO YOU THINK? MY NAME IS A 50 MILLION DOLLAR BUSINESS AT 23 FOLLOW ME TO BUSINESS AND BRANDING

Transcript

Here's why Pepsi bought Poppi instead of Olipop. Olipop came out a few years before Poppi and they invented the prebiotic soda. Pepsi and Coke actually both tried to buy them a few times, but every time it was only after Olipop shut in acquisition talks that Pepsi pivoted buying Poppi for over $1.95 billion last year. Personally I think Poppi tastes better. What do you think? My name is. I built a 50 million dollar business at 23. Follow me to learn more about business and branding.