@people — 113x breakout

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People

@people

3.8M followers · usually 7.4K views a post

Views

831.8K

Likes

9.9K

Comments

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Why it worked

The video leverages the public's familiarity with the Gosselin family's past media presence and the inherent drama of a competition show to create intrigue. The personal motivation of Collin Gosselin adds an emotional hook, making viewers curious about his journey.

Summary

Collin Gosselin discusses his mother Kate Gosselin's early elimination from "Special Forces: World's Toughest Test" and expresses his desire to perform better and "redeem" his family's name on the show. The video highlights his personal motivation for participating in the competition.

Structure

1Introduction of Collin Gosselin and his mother's past participation
2Collin's desire to redeem his family name
3His motivation to outperform his mother
4Call to action to read more details in the bio link

Product placement

People: (a) it ACTS - it is a news source that publishes information about celebrities and inspiring stories, and is the creator of this video. Removing it would change what happens in the video. (b) it merely APPEARS - it is a brand name on the video. Removing it would not change what happens in the video. FOX: (b) it merely APPEARS - it is a channel logo. Removing it would not change what happens in the video. Special Forces: World's Toughest Test: (a) it ACTS - it is a TV show that Collin Gosselin participated in. Removing it would change what happens in the video.

Call to action

On-screen text

People Collin Gosselin Wants to ‘Redeem’ Family’s Name on ‘Special Forces’ After Estranged Mom Kate Was Eliminated Early On Pete Dodds / FOX Pete Dodds / FOX

Original caption

#CollinGosselin referenced his mom #KateGosselin’s short-lived experience on ‘Special Forces: World’s Toughest Test’ season 1 during the season 5 premiere episode, as he admitted he wants to “do better” than she did and “redeem” his family’s name. “My mom did this course, like very early on, and got out [after] the first challenge,” he said in a confessional. Read more details in our bio link.