@people — 154x breakout

Loading video…

How did I come up with it?

@people

3.8M followers · usually 67.6K views a post

Views

2.6M

Likes

145.1K

Comments

529

18.8K

Why it worked

The video features a high-profile celebrity in a visually shocking, high-effort costume, which naturally captures attention and curiosity.

Summary

Heidi Klum discusses the creative process behind her elaborate severed human hand Halloween costume. She interviews her prosthetic makeup designer, Mike Marino, about the difficulty and time required to create the look.

Structure

1Heidi Klum explains the inspiration for her costume
2Heidi asks her makeup designer why he initially refused
3Designer explains the technical difficulty of the project
4Designer reveals the timeline for the costume's creation

Product placement

People Magazine (the publisher) appears as a watermark on the microphone. Removing it would not change the video. No products are being sold or demonstrated.

On-screen text

Heidi Klum Opens Up About Dressing As a Severed Human Hand For Halloween 🎃

Transcript

How did I come up with it? I was looking at my hand and I was like, hmm, I wonder if I could fit in a hand. Like I was looking at my fingers and I was like, fingers could actually be legs, and then my arms could be more fingers, and I could put my body in there somehow. And so that's what I proposed to, you know, Mike Marino, and he first said no. Why did you say no first, Mike Marino? Well, look at the difficulty of this. Yeah, but I know you can always make it happen. Yeah, I think it's just like crazy. Unbelievable. How long did this take? How long did this take? It took probably four months and almost a year of thinking. Yeah, it's amazing. He was stewing on it.

Original caption

#HeidiKlum doesn’t need a hand when it comes to coming up with costume ideas! 🎃 The supermodel opens up about transforming into a severed human hand for her annual bash, while prosthetic makeup designer Mike Marino reveals the look was a year in the making.