“It's just a mouse pad.”

@cartpitolus

3.5K followers · usually 1.2K views a post

Views

65.8K

Likes

6.8K

Comments

107

Shares

963

SoundTikTok sound · original sound - Cartpitol

Promoted product

Hollow Knight merchandise

Delve into Hallownest with Cartpitol's Hollow Knight merch! Find premium t-shirts, plushies, and unique fan gear for The Knight, Hornet & more.

Why it worked

The video taps into the strong emotional connection fans have with the game Hollow Knight, presenting a piece of merchandise that appeals directly to their fandom and desire for related items.

Summary

The video showcases a desk mat featuring artwork from the game Hollow Knight, implying it's a desirable item for fans of the game. The creator's brand, Cartpitol, sells this type of merchandise.

Structure

1Holding up a rolled-up mouse pad
2Unrolling the mouse pad to reveal Hollow Knight art
3Placing the mouse pad on a desk
4Placing a keyboard on the mouse pad
5

Original caption

You need this on your desk! 💪 #hollowknight #hollowknightsilksong #hollowknightfanart #deskmat#desusepad

More from @cartpitolus

Product placement

Hollow Knight (game): appears on screen as game footage. Removing it would change the video's context. Cartpitol (brand): appears as creator handle and bio link. It sells game-inspired merchandise. Removing it would change the video's context.