The video uses a simple 'idea vs. product' comparison to highlight the quality and aesthetic appeal of the custom merchandise, effectively targeting fans of the game.
Summary
The video showcases a custom deck of playing cards themed after the video game Hollow Knight. The creator compares a rough concept to the final, professionally produced product.
Structure
1Displaying the initial card concept
2Transitioning to the final product
3Showing the card box branding
4Flipping through the custom illustrated deck
Product placement
Original caption
Bring the whole Pharloom into your card games! #hollowknight #hollowknightsilksong #silksongfanart #hollowknightfanart #cardgames
More from @cartpitolus
More breakout videos from this creator.
Hollow Knight (a video game) appears as the theme/art style of the cards. It merely APPEARS as the inspiration for the product. Removing it would change the theme of the cards but not the fact that a deck of cards is being sold. Cartpitol (the brand) appears on the box. It ACTS as the manufacturer/seller of the product. Removing it would change the branding of the product.