This's how to recognize a Hollow Knight fan

@cartpitolus

3.5K followers · usually 1.2K views a post

Views

35.1K

Likes

5.1K

Comments

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SoundTikTok sound · original sound - cartpitolus

Promoted product

Hollow Knight Collection

Delve into Hallownest with Cartpitol's Hollow Knight merch! Find premium t-shirts, plushies, and unique fan gear for The Knight, Hornet & more.

2 videos

Why it worked

The video leverages a popular niche interest (Hollow Knight) and presents a desirable product (aesthetic necklace) in a visually appealing way, with a clear call to action directing viewers to the creator's shop.

Summary

The video showcases a necklace inspired by the video game Hollow Knight, highlighting its aesthetic appeal. The creator, Cartpitol, promotes their "Hollow Knight Collection" via a link in their bio.

Structure

1Introduction of the necklace and its inspiration
2Close-up shots of the necklace
3Creator's hand holding the necklace
4Creator touching the necklace on their neck

Original caption

Every Hollow Knight fan needs this! #hollowknight #hollowknightsilksong #hollowknightmerch #hollowknightfanart #diyjewelry

More from @cartpitolus

Product placement

Hollow Knight (video game) - appears as inspiration for the necklace. Removing it would change the video's topic. Cartpitol (brand) - sells the necklace. Its website is linked in the creator's bio and is the destination for purchasing the product. Removing it would prevent viewers from buying the product.