So many of you guys have been asking me about my makeup

@maybev1104

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SoundTikTok sound · original sound - maybev1104

Promoted product

Fenty Beauty

Fenty Beauty by Rihanna was created with promise of inclusion for all women. With an unmatched offering of shades and colors for ALL skin tones, you'll never look elsewhere for your beauty staples. Browse our foundation line, lip colors, and so much more.

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Why it worked

The video likely performed well due to its relatable "get ready with me" format and the creator's authentic and enthusiastic presentation of popular beauty products. The focus on achieving a specific, desirable 'dewy' look taps into current beauty trends.

Summary

The creator demonstrates their makeup routine, focusing on applying Fenty Beauty skin tint and Diamond Bomb highlighter. They explain that the shine on their face is from the products, not sweat, and express their enjoyment of a dewy, glowing look.

Structure

1Introduction to makeup routine
2Application of skin tint
3Demonstration of natural skin

Original caption

Can none of you hear ? I’m wearing makeup lol

More from @maybev1104

Product placement

Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation (acts: used as makeup, provides coverage and finish, removing it would change the appearance of the creator's face, creator applies it to their face); Fenty Beauty Diamond Bomb All-Over Diamond Veil (acts: used as highlighter, provides shimmer and glow, removing it would change the appearance of the creator's face, creator applies it to their face)

Transcript

So many of you guys have been asking me about my makeup This is not sweat, this is generally how I leave What I've done, I only put the skin tint here like you can literally see skin tint here And then like all of this is my natural skin And then this shiny bit up here is actually Fenty Beauty Diamond Bomb So yeah I just love leaving the house looking like a big shiny grease ball To be honest