Fenty Beauty x Mica

@greertheonetheonly

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Promoted product

Fenty Beauty

Fenty Beauty by Rihanna was created with promise of inclusion for all women. With an unmatched offering of shades and colors for ALL skin tones, you'll never look elsewhere for your beauty staples. Browse our foundation line, lip colors, and so much more.

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Product placement

Fenty Beauty (ACTS - a beauty brand whose products are discussed and implied to be used, its name is visible on screen and mentioned in the transcript, removing it would change the context of the video)nFenty Skin (APPEARS - mentioned in the transcript, but not actively used or demonstrated, removing it would not change the video's core message)nMica (ACTS - a person from Love Island UK who is the subject of the discussion and implied to be a potential brand ambassador, removing her would change the video's topic)nLove Island UK (APPEARS - mentioned as the source of Mica's fame, but not actively used or demonstrated, removing it would not change the video's core message)

On-screen text

FENTYBEAUTY x MICAncontroversial to some, loved by othersn= clicks and buzz = revenuencultural connection = brand connection = audience connectionnneeds a fresh face that audiences will find appealing and relevant but that still has room to grow in their career

Original caption

Fenty Beauty x Mica | Why I think this would be an MVP collab for a brand refresh 🍒 @Fenty Beauty @Fenty Skin @Mica 🤍🤍🤍 #fentybeauty #loveislanduk #makeuptok #brandstrategy #fyp