$250 Charlotte Tilbury Advent Calendar FAIL?!

@mualesandro

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SoundTikTok sound · Quirky Suspenseful Indie-Comedy(1115050)

Promoted product

Charlotte Tilbury Advent Calendar

Shop luxury makeup, skincare and fragrance and discover Charlotte's award-winning collection of beauty products and online exclusives.

Why it worked

The video taps into the popular trend of unboxing luxury advent calendars, creating intrigue around the high price point and the brand's reputation. The creator's honest reactions and the reveal of both desirable and less impressive items generate engagement.

Summary

The creator unboxes the $250 Charlotte Tilbury Advent Calendar, questioning its value. While the presentation is praised, the contents are a mix of full-size and travel-size products, with a focus on the popular 'Pillow Talk' shade. The creator expresses disappointment with some of the smaller sizes and the shade selection for certain products.

Structure

1Introduction and price reveal
2Unboxing and initial presentation assessment
3Revealing day 1: Lip liner
4

Original caption

Let’s unbox this $250 advent calendar from Charlotte Tilbury…😳 #adventcalendar #charlottetilbury #unboxingvideo #honestreview #makeup

More from @mualesandro

Product placement

Charlotte Tilbury Advent Calendar: Acts - It is the main subject of the video, and its contents are revealed and reviewed. Removing it would change the video entirely. Charlotte Tilbury: Appears - It is the brand name on the advent calendar and is mentioned in the on-screen text and spoken. Removing it would not change what happens in the video, but it would remove brand identification. Pillow Talk (lip kit): Acts - It is a product from the advent calendar that is shown and applied. Removing it would change the video by removing one of the revealed products. Pillow Talk (lip liner): Acts - It is a product from the advent calendar that is shown and applied. Removing it would change the video by removing one of the revealed products. Magic Cream: Acts - It is a product from the advent calendar that is shown. Removing it would change the video by removing one of the revealed products. Magic Foundation: Acts - It is a product from the advent calendar that is shown. Removing it would change the video by removing one of the revealed products.

Call to action

Is it worth your money?

On-screen text

$250 Charlotte Tilbury Advent Calendar FAIL?!

Transcript

Are you fucking kidding me? Charlotte Tilbury, what is this? Just my fucking luck. Charlotte Tilbury's charging $250 for this advent calendar. Is it worth your money? Right out of the gate, we're off to a good start because it also came with a free Pillow Talk lip kit. But anyways, let's dive into this box. Wow, that's so pretty. Presentation-wise, I mean, come on. 10 out of 10. But what matters most is what's in the box. There's only 12 compartments, so we better be getting a lot of full sizes. For day one, you get a double-ended lip liner. Oh, how cute. I will say even the darker shade really isn't that dark. So this definitely isn't gonna work for everyone. Now for day number two, are you fucking kidding me? Charlotte Tilbury, what is this? Just my fucking luck. I guess it was under the packaging. But anyways, day two was not in fact empty and it's a travel size of their Extreme Volume Mascara. Maybe if it was a full size, that wouldn't have happened. Now for day number three, we get a full size Pillow Talk blush. It's in the shade Rosie Glow. It's absolutely stunning. All right, day number four, we get a mini of the Magic Cream. This size retails for like $30. That's a Sephora, so I'm not too mad. Now onto day number five. Oh, look at that. Another mini. This is their Collagen Superfusion Facial Oil and it's like actually tiny. All right, day number six. What the fuck is this? A Gua Sha. And another mini of their Magic Foundation. Oh, this video is getting kind of long. So go ahead and click. You're gonna love it. Day number seven. Oh my god. It's a full size of the Pillow Talk lipstick. Day number eight. It's a mini of the Pillow Talk eyeliner. Day number nine. It's a mini of the Pillow Talk lip cheat. Day number 10. It's a mini of the Pillow Talk lip gloss. Day number 11. It's a mini of the Pillow Talk Beauty Light Wand. And day number 12. It's a mini of the Pillow Talk Matte Revolution lipstick.