If my birthday was in the winter, this is what I would be wearing.

@autellison

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SoundTikTok sound · original sound - autellison

Promoted product

ShopMy

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15 videos14 creators

Why it worked

The creator taps into a specific, relatable niche (Midwest winter fashion) and provides a curated list of high-fashion items, making the content feel like a personal style consultation rather than a standard ad.

Summary

The creator showcases several winter-appropriate birthday outfit options from various fashion brands. She directs viewers to her ShopMy link in her bio to purchase the featured items.

Structure

1Introduction of winter birthday outfit theme
2Showcasing specific clothing items from various brands
3Explaining the style logic for winter fashion
4Directing viewers to ShopMy link for purchase

Original caption

Replying to @RISEOFAQUEEN should I do part 3? #birthdayoutfits #whattowear #style #whattowear

More from @autellison

Product placement

Naked Wardrobe (a): The creator shows a blazer from this brand and says it is what she would wear for her birthday. Removing it would change the video. H (a): The creator shows a knit dress from this brand. Removing it would change the video. Murci (a): The creator shows a maxi dress from this brand. Removing it would change the video. Revolve (a): The creator shows a mini dress from this brand. Removing it would change the video. Rema (a): The creator shows a tassel knit top from this brand. Removing it would change the video. ShopMy (a): The creator mentions all items are in her ShopMy link. Removing it would change the video.

Call to action

All of these items are in my ShopMy, which is in the link in my bio.

On-screen text

Reply to RISEOFAQUEEN's comment [Sticker] Something for the Midwest girlies. As the winter approaches my love FAUX FUR SUITED BLAZER $268 ELARA KNIT MINI DRESS II DARCY KNIT MAXI DRESS NEW Eisley Mini Dress in Cream superdown Hurry! Low inventory Wura High Neck Long Sleeve Tassel Knit Top in Plum

Transcript

If my birthday was in the winter, this is what I would be wearing. This faux fur suit look from Naked Wardrobe. Deep dark colors, I want to wear a lot of layers, I want to wear furs, I want to wear sweaters. This Hanifa knit dress, for the girls who still want a little bit of pop of color. This Murci sexy chocolate dress. Imagine showing up to dinner with your cake in your hand wearing this. This is from Revolve, I love it. A little white cream in the winter. Imagine it wearing a nasty boot. This overly tasseled dress from Rema. With my birthday was in the winter, I would be looking for super dramatic pieces. You may not want to show a lot of skin because if you from the Midwest girl, the snow, snow, snow, snow. So you can be covered up, layered up, but still make a a moment. All of these items are in my ShopMy, which is in the link in my bio. Should I do a part three?

She’s one of my favorite fashion girls! #mariahthescientist #style