The video combines a highly visual, seasonal DIY project with a clear, low-friction path to purchase the necessary supplies, leveraging the creator's authority as a 'SAH Girl Mama'.
Summary
A creator demonstrates how to make a Halloween-themed 'Witches Brew' craft using puffy paint. She directs viewers to her ShopMy storefront to find the specific materials used in the project.
Structure
1Introduction of the craft project
2Demonstration of mixing the puffy paint
3Application of paint to the cauldron cutout
4Decoration with glitter and embellishments
Original caption
Witches brew puffy paint 🧙 This one was so fun!! And I loved how it turned out 🤭 How to make puffy paint White glue Shaving cream Color dye Comment “link” to be sent everything I used or can find it in my ShopMy! #puffypaint #halloweencrafts #whimsicalcrafts #toddlercrafts
More from @_meganlevesque
More breakout videos from this creator.
5
Call to action for materials
Product placement
ShopMy: (a) it ACTS — the creator directs viewers to this platform to find the materials used in the video. Removing it would change the viewer's ability to purchase the items shown.
Call to action
Comment “link” to be sent everything I used or can find it in my ShopMy!