I love to match my fragrance to how I'm feeling.

@anettaberi

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Promoted product

Kylie Cosmetics Velvet Brew

Discover Velvet Brew Eau De Parfum, my bold, smooth Mood Stone fragrance. Get a 50ml bottle of this warm, ambery scent at Kylie Cosmetics.

Why it worked

The video uses high-production, aspirational lifestyle aesthetics to associate the product with a specific, desirable 'London' vibe, making the fragrance feel like an essential accessory rather than just a product.

Summary

The creator describes her fragrance preferences while walking through London and identifies Kylie Cosmetics Velvet Brew as her signature autumn scent. The video features cinematic shots of the creator in a glamorous outfit, highlighting the perfume as the perfect choice for her mood.

Structure

1Creator discusses matching fragrance to mood
2Cinematic shots of London at night
3Creator describes desired scent profile
4Introduction of Kylie Cosmetics Velvet Brew

Original caption

AD Velvet Brew. That’s my autumn scent. @Kylie Cosmetics @Boots #fyp #fragrance #makeup #kyliejenner #london

More from @anettaberi

Product placement

(a) Kylie Cosmetics Velvet Brew: ACTS; the creator demonstrates applying the product, describes its scent, and identifies it as her autumn scent. Removing it would change the entire video. (b) Boots: APPEARS; a retail partner tag in the caption. Removing it would not change the video.

On-screen text

AD Velvet Brew. That’s my autumn scent.

Transcript

I love to match my fragrance to how I'm feeling. And whenever I'm in London, that's when I feel the sexiest and most bold. I want something intoxicating, but feminine. Something mysterious. Like I've always got somewhere to be. So when London calls, I know exactly what perfume I'm picking up. The one that never lets me down, especially on date night. The smell that enters the room way before I do. Kylie Jenner Mood Scents. Velvet Brew. That's the one I'm picking up.