I don't believe you guys are live 24/7

@based

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SoundTikTok sound · original sound - based

Promoted product

BASEDhttps://based.com/tt ↗

Why it worked

The video likely worked due to the intriguing and slightly absurd premise of a streamer being live 24/7, which sparks curiosity and encourages viewers to watch for the explanation. The inclusion of a sale for a beauty/personal care product also adds a promotional element that might resonate with the audience.

Summary

The video features a discussion about a live streamer who claims to be live 24/7. The hosts express disbelief, and the explanation involves a hidden bathroom and a prototype energy drink designed to keep the streamer awake. The video also briefly shows promotional text for a "BACK TO SCHOOL SALE" from a brand called BASED.

Structure

1Disbelief about 24/7 live streaming
2Explanation involving a hidden bathroom
3Introduction of a prototype energy drink
4Question about legality
5Brief mention of a sale for BASED products

Product placement

BASED (skincare/body care products): ACTS - it is the brand of products being sold in the "BACK TO SCHOOL SALE 67% OFF" and "3 RULES TO WIN $100 OF FREE BASED" promotions. Removing it would change what happens in the video. BASED (live stream): ACTS - it is the name of the live stream being discussed. Removing it would change what happens in the video.

Original caption

Is BASED live right now? #BASED

More from @based

On-screen text

believe 24-7 how? BODY LOTION 00:00 3 RULES TO WIN $100 OF FREE BASED FIRST ONE TO: 1. ORDER A BUNDLE 2. ORDER AFTER 1 HOUR HITS ZERO (BOTTOM LEFT) 3. ORDER AFTER 2+ ITEMS FROM ORANGE SHOPPING BAG BUNDLE = ANY 2+ ITEMS FROM ORANGE SHOPPING BAG USA ONLY BASED BODYWORK Disclaimer: Gift will be shipped separately. Limit one per customer. Limit one per order. See website for details.

Transcript

I don't believe you guys are live 24/7. How? Why? Well, every time I click the live is the same guy. Well yeah, that guy is live for 24 hours a day, 7 days a week. I don't believe it. He has to go use the washroom or the washroom? You mean the bathroom? Yeah, so we solved that. There's actually a bathroom underneath the live table. You can't see it on camera, but that's where he does it. And also like, I know you're about to say food, sleeping. Well, we have unreleased space energy drinks with a prototype that keep people awake for very long periods of time. And, uh, there's like a food tube. So is that even legal? Yeah.