Just when I thought the Eight Sleep pod couldn't get better...

@thewellnessprocess

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Promoted product

Eight Sleepeightsleep.com

Fall asleep faster and stay asleep longer with personalized cooling and heating for each side of the bed. The Pod reduces snoring, tracks your sleep, and works with any mattress. Try it risk-free for 30 nights.

7 videos5 creators

Why it worked

The video leverages the creator's established credibility as a "super fan" and addresses a common pain point (sleep quality) with a tangible solution. The inclusion of a significant discount code and the comparison to a previous model provides clear value and encourages immediate action.

Summary

The creator, a self-proclaimed Eight Sleep super fan, introduces the new Eight Sleep Pod 6, highlighting its smaller size and improved temperature relief capabilities. She also emphasizes the enhanced biometric tracking features and shares a discount code for viewers.

Structure

1Introduction and praise for Eight Sleep
2Announcement of the new Pod 6
3

Original caption

THE NEW @Eight Sleep IS HERE!!!! Use my code WELLNESS for up to $200 off Pod 6 #eightsleeppartner

More from @thewellnessprocess

Product placement

Eight Sleep Pod 6: ACTS - it is the subject of the video, with its features and benefits being discussed and demonstrated. Removing it would change the video entirely. Eight Sleep Pod 5: APPEARS - it is shown for comparison to the Pod 6, but its functionality is not demonstrated or discussed beyond its existence as a previous model. Removing it would change the video, but only by removing the comparison.

Call to action

Use my code WELLNESS for up to $200 off your Pod 6 at eightsleep.com/wellness

On-screen text

Pod 6 Pod 5 Use my code WELLNESS for up to $200 off your Pod 6

Transcript

I am a total Eight Sleep super fan. I tell literally everyone in my life about how badly they need one of these. And just when I thought I couldn't love Eight Sleep anymore, they came out with a newer, better version of the pod. First of all, the Pod 6 is 50% smaller than the Pod 5, so it's their smallest pod yet. You can see the comparison of my setup here with the Pod 5 and then the Pod 6. And my husband and I care a lot about the aesthetics of our bedroom, so this was a major win for us. Something else that I noticed right away is that the Pod 6 has 20% faster temperature relief. And I'm currently nine months pregnant, so temperature relief goes a massive way. These are the temperatures that I personally use at night. I love a cold bed, and this redesigned thermal engine that the Pod 6 has is really doing it for me. The sleep stats that I get with my pod are one of my favorite parts. And with the new version, you get nine times more biometric sensors in the cover, which means more accurate sleep scores, HRV, data about your breathing. You can see here what mine looks like. I wake up every morning and check this first thing. Use my code WELLNESS for up to $200 off your Pod 6. Right now, you can use my code WELLNESS at eightsleep.com/wellness for up to $200 off your Pod 6. In my opinion, this is one of the most game-changing things you can do for your sleep.