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Hook
The Wild Daisy is now on Vinted!
@thankhaylie
4.2K followers · usually 1.0K views a post
Views
252.3K
Likes
1.1K
Comments
14
Shares
79
Promoted product
The Wild Daisy
Why it worked
The video uses a satisfying 'reveal' mechanic to highlight the handmade, one-of-a-kind quality of the product, which effectively justifies the value proposition to the viewer.
Summary
The creator demonstrates the unique, handmade nature of her upcycled sweatshirts by cutting into one to reveal a quilted patch. She announces that these items are now available for purchase through her Vinted shop.
Structure
- 1Creator holds scissors to a plain sweatshirt
- 2Creator cuts into the fabric
- 3Creator reveals a handmade quilt patch inside
- 4Creator displays the finished unique sweatshirt
Product placement
The Wild Daisy (a) ACTS: the creator demonstrates the product by cutting into a sweatshirt to reveal a handmade quilt-style patch, showing the finished unique item. Vinted (a) ACTS: the creator explicitly states in the caption that the product is now available to shop on this platform and provides a direct link to the shop profile.
Original caption
💙🍀🌿 The Wild Daisy is now on Vinted! 🦋💚 Our unique, mostly one-of-a-kind sweatshirts are now available to shop on Vinted! Each piece is handmade by me with love, and I can’t wait for you to find your new favorite. 🧵✨ Go check out our shop! ♡ 🛍️ https://www.vinted.com/member/3175988809-hayliebro #TheWildDaisy #Vinted #SmallBusiness #OneOfAKind #UpcycledFashion
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