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A giant $130 million shopping center is coming to Brooklyn's Bay Ridge.

@lauriesavino

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Why it worked

The video provides highly relevant, localized news that addresses a specific community curiosity, establishing the creator as an informed local authority.

Summary

A local realtor provides an update on the construction of a new $130 million shopping center on the former Century 21 site in Bay Ridge, Brooklyn. She confirms Burlington as a tenant and discusses speculation regarding the identity of a new national grocery store tenant.

Structure

1Introduction to the new shopping center development
2Confirmation of Burlington as a tenant
3Speculation on the mystery grocery store tenant
4Clarification between the shopping center and the SuperFresh project
5Timeline and current leasing status of the development

Product placement

Century 21 (appears, former department store site, removing it would change the context of the location), Burlington (acts, mentioned as a confirmed tenant, removing it would change the information provided), Trader Joe's (acts, mentioned as a speculative tenant, removing it would change the content of the speculation), SuperFresh (acts, mentioned as a planned tenant, removing it would change the content of the speculation), Corcoran (appears, creator's brokerage, removing it would not change the video content).

Call to action

follow for more local updates like this

On-screen text

$130 MILLION SHOPPING CENTER COMING TO BAY RIDGE $130 million shopping center is coming to Brooklyn's Bay Ridge 86th Street DEVELOPMENT SITE 86TH STREET Century 21 HOME SWEET DEALS 44,000 square feet 21,000 SF 16,000 square feet 423 88th Street 86th Street Development Site 65% leased

Original caption

A giant $130 million shopping center is coming to Brooklyn's Bay Ridge. It's going up on the old Century 21 site on 86th Street, which has sat mostly empty since December 2020. We know Burlington signed a lease for 44,000 square feet here. But we don't know the name of the other major tenant. They've signed a lease with a national grocery store for over 16,000 square feet. The developers claim this will be the first national grocery chain in this immediate area. So which chain is it? They haven't released the name yet. And if you're from Bay Ridge, you already know what everyone's hoping for — could it actually be a Trader Joe's? But don't confuse this with the planned SuperFresh. Another family bought the old parking garage on 88th Street for that store. Since both projects sit on different pieces of the old Century 21 property, people mix them up. Crews started tearing down the old buildings in December 2025, targeting a 2028 opening. Right now, the development is 65% leased. I'm Laurie Savino, a local realtor here in Brooklyn, follow for more local updates like this.