Product placement
(a) Solve Cosmetics: The creator demonstrates the development, testing, and use of their solid conditioner product. The product is operated (applied to hair) and its results (hair transformation) are shown. Removing it would change the entire video. (b) WOW, Olaplex, Davines, Kerastase, L'Oreal, K18, Argan Oil: These appear as a collection of products the creator tried before developing their own. They appear as background inventory. Removing them would not change the core narrative of the creator's own product development.