Why it worked
This video likely performed well due to the celebrity gossip angle, focusing on a relatable issue of body image and support within the entertainment industry, leveraging the popularity of both Bebe Rexha and Taylor Swift.
Summary
This video features a split screen showing Bebe Rexha and Taylor Swift, with an overlay from People Magazine detailing Bebe Rexha's statement about Taylor Swift reaching out when designers wouldn't dress her due to her size. The video also shows background logos for Paramount+ and MTV.
Structure
- 1Introduction of Bebe Rexha and Taylor Swift
- 2On-screen text from People Magazine about Bebe Rexha's statement
- 3Background logos for Paramount+ and MTV
Product placement
People (magazine): ACTS - it publishes a news story about celebrities. Removing it would change what happens in the video.
Paramount+ (streaming service): APPEARS - it is a watermark in the background. Removing it would not change what happens in the video.
MTV: APPEARS - it is a logo in the background. Removing it would not change what happens in the video.
Call to action
Tap the link in bio for the full story.
On-screen text
People
Bebe Rexha Says Taylor Swift
'Reached Out' When Designers
Wouldn't Dress Her Due to Her Size
STREAMING ON
paramount+