People

@people

3.8M followers · usually 7.4K views a post

Views

549.7K

Likes

44.9K

Comments

228

Shares

487

SoundTikTok sound · original sound - people

Why it worked

This video likely performed well due to the celebrity gossip angle, focusing on a relatable issue of body image and support within the entertainment industry, leveraging the popularity of both Bebe Rexha and Taylor Swift.

Summary

This video features a split screen showing Bebe Rexha and Taylor Swift, with an overlay from People Magazine detailing Bebe Rexha's statement about Taylor Swift reaching out when designers wouldn't dress her due to her size. The video also shows background logos for Paramount+ and MTV.

Structure

1Introduction of Bebe Rexha and Taylor Swift
2On-screen text from People Magazine about Bebe Rexha's statement
3Background logos for Paramount+ and MTV

Product placement

People (magazine): ACTS - it publishes a news story about celebrities. Removing it would change what happens in the video. Paramount+ (streaming service): APPEARS - it is a watermark in the background. Removing it would not change what happens in the video. MTV: APPEARS - it is a logo in the background. Removing it would not change what happens in the video.

Call to action

Tap the link in bio for the full story.

On-screen text

People Bebe Rexha Says Taylor Swift 'Reached Out' When Designers Wouldn't Dress Her Due to Her Size STREAMING ON paramount+

Original caption

#BebeRexha is opening up about #TaylorSwift’s support after designers refused to dress her for the 2019 Grammys because of her size. Rexha said Swift was one of the few stars who reached out. Tap the link in bio for the full story.