Why it worked
The video uses a highly recognizable and relatable pop culture character to visualize the universal experience of academic procrastination and stress.
Summary
A meme video uses clips of Saul Goodman from Better Call Saul to illustrate the increasing panic of a student as an economics exam approaches. The text on screen counts down from one month to the day of the exam.
Structure
- 1One month until exam
- 2One week until exam
- 3Three days until exam
- 4Exam is tomorrow
- 5Exam is today
On-screen text
The econ exam is in a month
The econ exam is in a week
The econ exam is in 3 days
The econ exam is tomorrow
The econ exam is today