What I ordered from SHEIN vs what it looks like on me

@grace.edwardssxo

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SoundTikTok sound · 1 Thing x Litefeet x Camden Bop

Promoted product

Sheinshein.com

Exclusive discounts and the latest trends at SHEIN — Women's Dresses, Tops, Bottoms, Shoes, Plus Size and more. ✓ Free Shipping ✓ App only. 15% Off With No Min.+✓Easy returns ✓ New Arrivals Dropped Daily ✓

139 videos93 creators

Why it worked

The 'ordered vs. worn' format provides immediate social proof and utility for online shoppers, addressing the common pain point of uncertainty regarding fit and quality when buying from fast-fashion marketplaces.

Summary

The creator showcases a series of clothing items ordered from the SHEIN app, alternating between screenshots of the product listings and photos of herself wearing the items. The video serves as a haul and style review of various pieces purchased from the platform.

Structure

1Hook slide introducing the haul
2Comparison of houndstooth jacket
3Comparison of colorblock windbreaker

Original caption

Loveeee me a SHEIN haul!! #shein #sheinhaul #outfitinspo #clothinghaul #newinprimark @SHEIN @Missguided

More from @grace.edwardssxo

Product placement

SHEIN (a) acts: the interface is operated to show items for sale, and the creator explicitly states she ordered from them. Removing it would change the video. Missguided (a) acts: the interface is operated to show specific clothing items for sale. Removing it would change the video. Romwe (a) acts: the interface is operated to show specific clothing items for sale. Removing it would change the video. Denimoi (a) acts: the interface is operated to show specific clothing items for sale. Removing it would change the video. Musera (a) acts: the interface is operated to show specific clothing items for sale. Removing it would change the video. Inawly (a) acts: the interface is operated to show specific clothing items for sale. Removing it would change the video.

On-screen text

What I ordered from SHEIN vs what it looks like on me missguided Lined S.VERIFIED Trends Fashion for Everyone £34.63 -15% £40.75 MISSGUIDED Houndstooth Double-Breasted Belted Cropped Jacket With Wid Designed By MISSGUIDED@missguided missguided Lightweight S.VERIFIED Est.3 Workdays Trends Fashion for Everyone £22.04 -33% £33.38 Limited Time Price Drop MISSGUIDED Colorblock Windbreaker Jacket With Stand Collar Full Siren GAZE AI Modified Trends Fashion for Everyone £16.34 -40% £27.49 Limited Time Price Drop SHEIN CLUB: Join & save £0.82 on this item (break ev... ROMWE ≥70% Cotton S.VERIFIED Trends Fashion for Everyone £25.56 -54% with coupon £55.89 23% OFF For orders £7.39+, 18% OFF For orders £5... SHEIN CLUB: Join & save £1.65 on this item (break ev... DENImoi Est.3 Workdays Trends Fashion for Everyone £14.61 -32% with coupon £21.49 2 Items Women Blouses & Women Jeans MUSERA BUTTER SOFT KEEP AWAY FROM FIRE Trends Fashion for Everyone £12.39 -38% £19.99 Extra Savings £3.10 Off SHEIN CLUB: Join & save £0.62 on this item (break ev... INAWLY Elongation≥50% S.VERIFIED £5.58 -30% with coupon £7.99 14% OFF: No Min. Buy, £9.00 OFF For orders £39.0... INAWLY Solva Women's Casual Solid Color Minimalist V-Neck Short Sleeve T-Shirt #4 Bestseller in Chic Women Tops, Blouses & Tees SHEIN CLUB: Join & save on this item (break ev...