If you live in Scotland, then you're entitled to free entries to castles and other historic Scotland sites.

@theweewitch

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SoundTikTok sound · original sound - theweewitch

Promoted product

Historic Environment Scotland

Why it worked

The video provides high-value, actionable information that is hyper-local and relevant to the creator's specific audience, framed as a helpful tip rather than a sales pitch.

Summary

The creator informs viewers about the 'Historic Sundays' program in Scotland, which offers free entry to historic sites on the first Sunday of each month. She demonstrates how to access the official website to book tickets.

Structure

1Introduction to the free entry program for historic sites in Scotland
2Explanation of the eligibility and booking process
3Screen recording of the official website
4Personal endorsement of the program's mission
5Final call to action to visit the site

Original caption

What a brilliant thing :) 🏴󠁧󠁢󠁳󠁣󠁴󠁿🏰

More from @theweewitch

Product placement

Historic Environment Scotland (a) ACTS: the creator shows the official website interface, explains the free access program, and demonstrates how to book tickets online. Removing this would remove the entire subject of the video.

Call to action

go and check it out

On-screen text

Historic Sundays gives everyone living in Scotland free access to sites on the first Sunday of the month from October 2026 to March 2027!! Never visited one of our sites Historic Sundays gives everyone living in Scotland free access to sites on the first Sunday of the month from October 2026 to March 2027!!

Transcript

If you live in Scotland, then you're entitled to free entries to castles and other historic Scotland sites on, I'm sure it's the first Sunday of every month. I seen another lady, another Scottish lady talking about this and I thought, oh, I should share that because a lot of people that follow me like history and all these kind of things. So it's up to like six kids. I'm sure it's two adults up to like six kids and I just wanted to share it for you guys as well if you want to see. This is the website and you just have to book tickets online. Like I said, excuse the way I look, I just woke up. But yeah, and I love on their website they said because we believe that history is for everyone and I just think that is such a nice way to get people exploring our history and special places and castles and amazing sites that we have around Scotland. So yeah, go and check it out.

A wee look at how I actually mark the autumn equinox as a Scottish witch. I thi