You Need A "Villain Era"

@thestacirene

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SoundTikTok sound · original sound - thestacirene

Promoted product

The Princesa: Machiavelli for Women

Why it worked

The video uses a popular, empowering cultural trend ('villain era') to frame a book recommendation list, making the content feel like actionable self-improvement advice rather than a standard advertisement.

Summary

The creator discusses her "villain era" and recommends two books, "The Princesa: Machiavelli for Women" and "33 Strategies of War," as tools for achieving personal and financial success. She emphasizes the importance of strategic planning and overcoming the conditioning that prevents women from pursuing wealth.

Structure

1Introduction to the concept of a villain era
2Recommendation of The Princesa: Machiavelli for Women
3Discussion on overcoming guilt regarding wealth
4Recommendation of 33 Strategies of War
5

Original caption

Going through my villain era over a boy taught me that I just needed to make more money 😅 Funnily enough, the books I read to help me be a better “villain” taught me how to be more successful. #villainera #villainarc #breakuptiktok #successfulwomen #wealthymindset

More from @thestacirene

Product placement

The Princesa: Machiavelli for Women (book) - ACTS: The creator holds it, shows the cover, and explains how it taught her to be a winner and be better than others at certain things. Removing it would change the video as it is the primary subject of the recommendation. 33 Strategies of War (book) - ACTS: The creator holds it, shows the cover, and explains how it taught her the importance of strategy. Removing it would change the video as it is the secondary subject of the recommendation.

On-screen text

You Need A "Villain Era" the War Room. Pull out your notebooks because I'm about to teach you how to step into your most successful self through a villain era. "The Princesa: Machiavelli for Women" by Harriet Rubin. "33 Strategies of War" by Robert Greene.

Transcript

Once time I got my heartbroken and I went through a villain era. The thing is, I quickly realized that every woman should go through a villain era. But I went through one over a boy. You should go through one to make more money. Welcome to the War Room. Pull out your notebooks because I'm about to teach you how to step into your most successful self through a villain era. Yes, this title is a little bit crazy, but the first book recommendation is The Princesa: Machiavelli for Women by Harriet Rubin. Most women are conditioned to let other people win, even if they're better at what they do. But this book taught me that it's okay to be a winner and it's okay to be better than other people at certain things. Along those same lines, you are not evil for desiring to make a lot of money. I grew up low income, so it wasn't until I healed the guilt of making more money than other people that I was able to then make more money. This next book is 33 Strategies of War by everyone's favourite, Robert Greene. This book taught me the importance of strategy. If you're going through life without a plan and you're not being strategic, you are setting yourself up for failure. What are your end goals? Do you wanna buy a home? Do you wanna start a business? What is your desired income? You need to be able to answer these questions so that you can take the necessary steps to get there. Being in a villain era does not mean that you have to be evil or immoral. But it does mean that you have to break through the conditioning that someone is going to come into your life and create this beautiful life for you. You have to create that life for yourself. Let me know if I should do a part two.