Promoted product
La Roche-Posay, Rhode
Why it worked
The video addresses a common pain point for tretinoin users—skin peeling—and provides a clear, actionable routine to mitigate it, which builds high trust and authority.
Summary
The creator demonstrates a skincare routine designed to prevent peeling while using tretinoin. She performs a double cleanse, applies a moisturizer, applies the tretinoin, and finishes with a second layer of moisturizer.
Structure
- 1Introduction of the tretinoin routine
- 2Demonstration of double cleansing with La Roche-Posay
- 3Application of Rhode moisturizer
- 4Application of tretinoin
- 5Application of final moisturizer layer
Product placement
La Roche-Posay: (a) ACTS — the creator uses their cleanser for a double cleanse. Removing it would change the specific routine demonstrated. Rhode: (a) ACTS — the creator uses their moisturizer as part of the routine. Removing it would change the specific routine demonstrated. Tretinoin: (a) ACTS — the creator demonstrates applying it as part of the routine. Removing it would change the specific routine demonstrated.
On-screen text
My tretinoin routine for ZERO peeling
double cleanse
layer 1 moisturiser
tretinoin
layer 2 moisturiser