Tea on the viral purple strips

@alexisbarber_

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1.9M

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1.9K

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SoundTikTok sound · original sound - alexisbarber_

Promoted product

Crest 3D Whitestripscrest.com

At Crest, we offer a variety of toothpaste, 3D whitestrips, mouthwash, teeth whitening and other oral care products. Browse our coupons and purchase today!

Why it worked

The video uses a 'tea' (gossip/truth) hook and a direct comparison to a competitor to create a sense of urgency and social proof, positioning the product as the reliable, 'tried and true' alternative.

Summary

The creator compares Crest 3D Whitestrips to a competitor's purple whitening strips, highlighting the superior longevity of the Crest product. She uses a split-screen format to show her own experience with the competitor's product failing by lunchtime.

Structure

1Hook introducing the topic of viral purple whitening strips
2Creator explains her long-term loyalty to Crest
3Comparison of the competitor's product failing by noon
4

Original caption

#CrestPartner #Ad You can’t outdo the doer — I’ve been a @Crest girl and I’m not switching now. The tried and true always wins.

More from @alexisbarber_

Product placement

The creator holds and demonstrates Crest 3D Whitestrips throughout the video.

Call to action

Stock up on Amazon.

On-screen text

TEA ON THE VIRAL PURPLE STRIPS 7:00 AM 10:00 AM 12:00 PM NEVER WAVER FROM CREST.

Transcript

Tea on the viral purple strips. One of the best things about you is your smile. Crest 3D Whitestrips have been integral to my maintenance routine for years. That is why I am partnering with Crest. They are non-negotiable and that is because they actually deliver. So when I started seeing all these switch to these purple strips, I had to try them for myself, okay? I couldn't just watch. So let's look at the proof here, okay? It was a mess and the whitening effect was gone by lunch. The color correction didn't even survive the morning and you know ambitious material girl rule number one is to never look like your problems. Whitening strip that quits before lunch is a problem. Obviously, the Crest 3D Whitestrips cannot be outdone, okay? They are the original high maintenance staple and they are a boost in my confidence every single time. Tried and true always wins, okay? You can't outdo the doer. And with just one kit of Crest 3D Whitestrips, results are designed to last and not fade by noon like those purple teeth strips. Stock up on Amazon.