Why it worked
The post leverages high-profile intellectual property and a popular director to generate excitement and engagement through a cinematic reveal.
Summary
This is a promotional movie poster for the upcoming film Narnia: The Magician's Nephew directed by Greta Gerwig. The post serves as an announcement of the film's release date and theatrical format.
Structure
- 1Announcement of the film title and director
- 2Visual reveal of the movie poster
- 3Display of release date and IMAX format
Product placement
Narnia: The Magician's Nephew (a film) - APPEARS as the subject of the movie poster. Removing it would change the entire content of the video. IMAX (a cinema format) - APPEARS as a branding partner for the theatrical experience. GSC (Golden Screen Cinemas) - APPEARS as the distributor/exhibitor via the caption and creator handle. Netflix (N logo) - APPEARS as the production/distribution partner.
On-screen text
A UNIVERSE BEGINS
A FILM BY GRETA GERWIG
NARNIA
THE MAGICIAN'S NEPHEW
ONLY IN THEATERS
FEBRUARY 12
EXPERIENCE IT IN IMAX
N