@theuntoldyou — 98x breakout selling The Untold Circle

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Can we normalise saying:

@theuntoldyou

2.1K followers · usually 756 views a post

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1.9K

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Promoted product

The Untold Circle

There’s live coaching with me where we get into the real stuff.

2 videos

Why it worked

The video uses a highly relatable, emotionally resonant hook that taps into a specific pain point for the target audience, making the subsequent pitch for a coaching service feel like a natural, helpful response rather than a forced advertisement.

Summary

The creator shares a relatable anecdote about suppressing emotions in relationships to highlight the common struggle of overthinking in midlife. She then introduces her coaching program, The Untold Circle, as a space for women to discuss these challenges.

Structure

1Relatable hook about suppressed emotions
2Personal story of overthinking
3Transition to the product as a solution
4Call to action to read the caption

Product placement

Original caption

This Reel really does show the exact reason I created The Untold Circle. Because this is the stuff women in midlife are actually dealing with. Work, money, relationships, confidence, decisions, overthinking, something you want to change, something you want to do, something you're excited about, something you cannot stop thinking about. And sometimes you just need somewhere to bring all of that and actually talk it through. That's what The Untold Circle is. I know 1:1 coaching is a big investment. I also know how powerful coaching can be, both from having it myself and from seeing what it does for my clients every single week. So I wanted this to be genuinely affordable. Founding membership is £19.99 a month. That's less than one Pilates class. Or roughly the price of one coffee a week. For live coaching, guest sessions, practical support, a private community and somewhere to bring all the stuff that is actually going round in your head. Our first live coaching session is on Wednesday 7th October 🤎 DM me for details or click the link in my bio. And don't forget to follow if this resonated. 🤎 #WomenInTheir40s #MidlifeWomen #WorkingMums #Overthinking #MentalLoad