So Jeffree Star fired his whole entire team.

@richlux713

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Jeffree Star Cosmetics

Created by Jeffree Star. Highly Pigmented Makeup and High-Performance Skincare with Powerful Ingredients. Shop Bestsellers, Limited Edition Products and Viral Beauty Favorites.

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Why it worked

The video leverages the high-drama, celebrity-gossip format that Rich Lux's audience expects, while seamlessly integrating a brand-focused narrative that keeps Jeffree Star Cosmetics top-of-mind.

Summary

Rich Lux reacts to a livestream where Jeffree Star expresses frustration with his team for failing to post content on the Jeffree Star Cosmetics brand page. The video highlights Jeffree Star's hands-on management style and his promotion of his brand's products during the stream.

Structure

1Rich Lux introduces the topic of Jeffree Star firing his team.
2Clip of Jeffree Star scolding his staff for not posting on the brand's social media.
3Jeffree Star threatens to manage the brand's social media himself.

Original caption

Jeffree star fired Amanda #jeffreestar #jeffreestarcosmetics #amanda

More from @richlux713

Product placement

Jeffree Star Cosmetics (a) ACTS: the video shows the brand's physical store, products, and Jeffree Star managing the brand's social media presence. Removing it would change the video entirely as the video is about the brand's social media management.

On-screen text

Jeffree Star gets BIG MAD at his team 😥🫣 Why is nothing posted on the brand story? Hi Amanda! None of the new posts are on there. Let's fix that. IMMEDIATELY. Why isn't it pinned? I'll do it myself. No one's helping mod in here, so Josie, if you guys can try a little harder, if not, I'll just cut the comments off. Thank you. There's too many mentally ill people from the psych ward in here today. Uh huh. I know. I don't mind cutting off the comments and hanging out with just me, bitch. I really don't. It's easy. It's actually easier. Eugenia, thank you for muting all the monsters. Ha ha ha. Yak meat is amazing you guys. You should try to eat a little healthier cause some of y'all definitely tell. You haven't eaten any protein this year. Get your yak meat. It's absolutely amazing. Yak. Yak meat. Yak. Still no story posted on my brand page. Awesome! Thank you Amanda. Josie, can you tell Amanda to post a couple things on the story of the brand like we asked 30 minutes ago? Maybe. Maybe Josie can text her. And if she can't do it, let me know and I'll do it myself. Tonight we're getting naughty live, are we? Ooh, I like that energy. I have dental surgery tomorrow. We do. Thank you for being such a gorgeous host. You put on the best show. I'm obsessed.

Transcript

So Jeffree Star fired his whole entire team. Why is nothing posted on the brand story? Hi Amanda! None of the new posts are on there. Let's fix that. IMMEDIATELY. Why isn't it pinned? No idea. I'll do it myself. No one's helping mod in here, so Josie, if you guys can try a little harder, if not, I'll just cut the comments off. Thank you. There's too many mentally ill people from the psych ward in here today. Uh huh. I know. I don't mind cutting off the comments and hanging out with just me, bitch. I really don't. It's easy. It's actually easier. Eugenia, thank you for muting all the monsters. Ha ha ha. Yak meat is amazing you guys. You should try to eat a little healthier cause some of y'all definitely tell. You haven't eaten any protein this year. Get your yak meat. It's absolutely amazing. Yak. Yak meat. Yak. Still no story posted on my brand page. Awesome! Thank you Amanda. Josie, can you tell Amanda to post a couple things on the story of the brand like we asked 30 minutes ago? Maybe. Maybe Josie can text her. And if she can't do it, let me know and I'll do it myself. Tonight we're getting naughty live, are we? Ooh, I like that energy. I have dental surgery tomorrow. We do. Thank you for being such a gorgeous host. You put on the best show. I'm obsessed.