Why it worked
The video provides high-value, actionable fitness information in a simple, easy-to-read format that is highly shareable and saves the viewer time.
Summary
The video displays a static infographic listing a home workout routine consisting of six exercises to be performed three times every other day. No products are mentioned or demonstrated.
Structure
- 1Presenting a home workout routine
- 2Listing specific exercises and repetitions
- 3Providing a frequency for the workout
On-screen text
NO GYM. NO PROBLEM. Do this 3 times every other day 12 PUSH-UPS 25 SQUATS 20 LUNGES (10/LEG) 25 CRUNCHES 50 JUMPING JACKS 60-SECOND WALL SIT