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Hook
788 ACRES OF CALIFORNIA COASTLINE FOR LESS THAN A 2-BED IN SAN FRANCISCO. WHY IS NOBODY BUYING IT?
@lipatkin.leads
2.6K followers · usually 2.7K views a post
Views
189.2K
Likes
3.9K
Comments
82
Shares
179
Why it worked
The video leverages a strong, contrarian hook that pits an extreme, high-value asset against a relatable, high-cost urban living situation, driving curiosity and engagement.
Summary
The video displays a real estate listing for a large plot of land in California, contrasting its price with the cost of a small apartment in San Francisco to highlight market anomalies. It uses a static image of the property listing to pose a rhetorical question about why such a property remains on the market.
Structure
- 1Hook posing a question about real estate pricing
- 2Display of a specific property listing
- 3Comparison of acreage versus urban apartment costs
On-screen text
788 ACRES OF CALIFORNIA COASTLINE FOR LESS THAN A 2-BED IN SAN FRANCISCO. WHY IS NOBODY BUYING IT?
Original caption
788 acres of California coastline for less than a 2-bed in San Francisco. Why is nobody buying it? #california #seller #housingmarket #realestate #realestatetiktok
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