Hook
Your realtor is going to kill me for saying this but I don't care. This is why your house isn't selling. For reference, I specialize in selling properties that other realtors couldn't. But if you're sitting on the market, it's just price and presentation. I wish it was more complicated. We don't have magic wands. If you're overprice, your presentation has to be immaculate. And don't be overpriced. The only time that your property is going to sell for below market value is if you price it above market value. Let me put this into perspective. You see a house has been on the market for six months and it looks like shit, are you going to write them a good offer? Obviously, you're not. My clients and I used to overprice our listings out of fear and that would cost us money. Now we underprice them. This allows a frenzy to come into the property. They all see the magic low number. People are competitive. What offers do you have to write in order to win? And which position would you rather your house be in?
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