Why it worked
The video leverages a popular trend of "bronzing drops" and a collaboration between two well-known beauty brands, e.l.f. Cosmetics and Bubble Skincare, to create buzz and appeal to a wide audience interested in achieving a sun-kissed glow.
Summary
The creator showcases a new bronzing moisturizer from a collaboration between e.l.f. Cosmetics and Bubble Skincare. She demonstrates applying the product to her face using both her fingers and a brush to achieve a bronzed look.
Structure
- 1Introduction of the bronzing moisturizer
- 2Application with fingers
- 3Application with a brush
- 4Demonstration of the bronzed effect
Product placement
e.l.f. Cosmetics (brand name appears on product, acts as a brand partner); Bubble Skincare (brand name appears on product, acts as a brand partner)