I'm ready for a scary cozy movie night

@fivebelow

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SoundTikTok sound · original sound - fivebelow

Promoted product

Five Below

Five Below is a store that sells a variety of affordable items, including seasonal apparel, accessories, beauty products, and home decor.

66 videos19 creators

Why it worked

The video uses a popular horror movie character (Ghostface) to create a humorous, relatable, and timely aesthetic that aligns perfectly with the seasonal products being sold.

Summary

A creator dressed as Ghostface decorates their apartment for a movie night using various Halloween-themed items purchased from Five Below. The video showcases pillows, plush toys, a blanket, and a cup to demonstrate the store's seasonal offerings.

Structure

1Introduction of the movie night theme
2Showcasing Halloween-themed pillows
3Demonstrating plush toys and a blanket
4Displaying gifts and a branded cup

Original caption

your horror movie suvivial guide is at Five Below! 👻 #fivebelow #scarymovie #cozynightin #fivebelowfinds

More from @fivebelow

Product placement

Five Below: (a) ACTS — the creator demonstrates various home decor and plush items purchased from the store to decorate their apartment. Removing the brand would change the video as it is the source of the products being showcased. ButterLuvs: (a) ACTS — the creator displays and interacts with these specific plush toys as part of the decor haul. Removing them would change the video content.

Call to action

run to Five Below for all your spooky, cozy needs!

On-screen text

scary cozy movie night with Five Below I'm ready for a scary cozy movie night but my apartment isn't let's book up my space with some Five Below finds look at these cool pillows they're so cute I mean cool the life of the party's here weeeee! we a tiny little pumpkin I got some ButterLuvs for emotional support... NOT THAT I NEED IT! and this blanket's so soft some gifts for my pals and a cup with my face on it run to Five Below for all your spooky, cozy needs! my place has never been cuter I mean cosier I mean spookier

Transcript

I'm ready for a scary cozy movie night, but my apartment isn't. Let's book up my space with some Five Below finds. Look at these cool pillows. They're so cute, I mean cool. The life of the party's here. Weeeee! A tiny little pumpkin. I got some ButterLuvs for emotional support... NOT THAT I NEED IT! And this blanket's so soft. Some gifts for my pals and a cup with my face on it. Run to Five Below for all your spooky, cozy needs! My place has never been cuter. I mean cosier. I mean spookier.