New Tierra Mia coffee shop in San Bernardino.

The video taps into the 'new opening' hype cycle, using the visual proof of a long line to validate the popularity and desirability of the brand.

The creator documents their visit to a newly opened Tierra Mia Coffee location in San Bernardino, showing the long drive-thru line and the items they purchased. The video highlights the popularity of the new shop by showcasing the wait time and the final food and drink order.

Tierra Mia Coffee: (a) ACTS — the video shows the drive-thru line, the menu board, the storefront, and the final product (drinks and pastries) being handed over by staff. Removing this would change the entire subject of the video. Tierra Mia Bakery: (a) ACTS — appears on the paper bags holding the food items. Removing this would change the branding context of the food shown.