FILL THE RING CHALLENGE!!!

@getbalmy

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Views

213.6K

Likes

699

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SoundTikTok sound · original sound - getbalmy

Promoted product

Get Balmygetbalmy.com

GET BALMY jewelry is a stylish way to keep your lip balm handy. A variety of styles to suit any taste and compliment any outfit day or night. Browse the store!

4 videos

Why it worked

The video uses a relatable, fun 'challenge' format to demonstrate the unique utility of the product in a low-pressure, entertaining way.

Summary

Two women perform a challenge where one is blindfolded and tries to apply lip balm from a ring worn by the other. The video showcases the Get Balmy lip balm ring as a functional accessory.

Structure

1Introduction of the challenge
2Blindfolded participant attempts to apply balm
3Successful application and laughter
4Close-up of the product

Original caption

Wasnt easy i swear 😅

More from @getbalmy

Product placement

(a) Get Balmy: The product is a ring that holds lip balm. The creator demonstrates its function by opening the ring and applying the balm to her finger. This is the central action of the video and the product is the subject. Removing it would leave the video without a purpose. (b) none