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Filming content out in the wild can be embarrassing. People stare, you feel a bit cringe, and sometimes you just want to put your phone away. But running a small business means putting yourself out there, even when it feels uncomfortable. This video went viral when I first posted it and generated over $12,000 in sales from this one video alone. That won’t happen with every video. But being willing to try gives you opportunities you wouldn’t have if you let embarrassment stop you. If nothing changes, nothing changes. Sometimes you have to risk looking a little silly to give your business a chance to grow.