Never seen this with my own eyes 🤯

@getbalmy

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SoundTikTok sound · original sound - getbalmy

Promoted product

Get Balmygetbalmy.com

GET BALMY jewelry is a stylish way to keep your lip balm handy. A variety of styles to suit any taste and compliment any outfit day or night. Browse the store!

4 videos

Why it worked

The video uses a 'curiosity gap' hook combined with a unique, visually satisfying product demonstration that solves a common problem (carrying lip balm) in an unexpected way.

Summary

A woman at a resort pool demonstrates a piece of jewelry that doubles as a lip balm container. She opens the accessory and applies the balm to her lips while sitting at a table.

Structure

1Creator sits at a pool table
2Creator reveals jewelry piece
3Creator opens jewelry to show lip balm
4Creator applies lip balm to lips

Original caption

Someone Explain!!

More from @getbalmy

Product placement

GET BALMY (a) ACTS: The creator is wearing a piece of jewelry that functions as a lip balm container, which she opens and applies to her lips. Removing this would change the video as the product is the central focus of the demonstration.