Guys, the Shark DePuffi rose gold glitter is now 100 pound.

@chlo_mckernan

59.8K followers · usually 1.6K views a post

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131.6K

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63

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SoundTikTok sound · original sound - spotify.christmas_songs

Promoted product

Shark Beauty DePuffi

Why it worked

The video leverages a high-value discount on a popular, recognizable beauty gadget, creating urgency and social proof through the creator's genuine enthusiasm.

Summary

The creator highlights a significant discount on the Shark Beauty DePuffi device, showcasing the product's interface and current sale price to her audience.

Structure

1Creator introduces the product
2Shows the discounted price on screen
3Expresses excitement about the deal

Product placement

(a) Shark Beauty UK (the brand) ACTS: the creator shows the product interface on screen, states the current discounted price, and recommends it as a deal. Removing this would remove the entire purpose of the video.

On-screen text

Shark Beauty UK -39% 109 £180 now £105!!!

Original caption

What an absolute steal 😍😍😍😍🎄🎄🎄 #sharkbeauty #sharkdepuffi #depuffi #christmasshopping #tiktokmademebuyit

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Transcript

Guys, the Shark DePuffi rose gold glitter is now 100 pound. That's like 80 pound off. Oh look at this, it's absolutely stunning. Oh my god, I need to get this.