favourite fragrance

@the__gloss

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SoundTikTok sound · Venus and Flower

Promoted product

Jo Malone London Peony Blush Suede

Why it worked

The video works because it taps into the relatable desire for personal expression through scent and connects fragrances to significant life events like weddings. The creator's genuine enthusiasm and detailed descriptions of two distinct perfumes make the content engaging and aspirational.

Summary

The creator is asked about her favorite fragrance and shares two options. The first is Jo Malone London's Peony Blush Suede, which she wore on her wedding day and uses to evoke memories. The second is a new favorite from Chloe, Atelier des Fleurs Plage Du Figuier, which she describes as perfect for summer and distinctive.

Structure

1Introduction of the question about favorite fragrance
2First fragrance: Jo Malone Peony Blush Suede, its significance
3Second fragrance: Chloe Atelier des Fleurs Plage Du Figuier, its characteristics
4Discussion on how fragrances can be memorable and evoke feelings

Original caption

Two fragrances you’ll be remembered for 🎾🍓 @Leonora Smee @wimbledon #perfume #fragrance #Summer #elegant @Jo Malone London @Chloe

More from @the__gloss

Product placement

Jo Malone London Peony Blush Suede: ACTS - its interface is operated (applied to skin), it generates a visible result (scent), someone says what it does for them (evokes memories, reminds husband of wedding day). Removing it would change what happens in the video. Chloe Atelier des Fleurs Plage Du Figuier: ACTS - its interface is operated (applied to skin), it generates a visible result (scent), someone says what it does for them (perfect for summer, distinctive, people stop her to ask what she's wearing). Removing it would change what happens in the video.

On-screen text

favourite fragrance or what is one you're wearing today? ooh it's a tough question I've got two answers for that what is my favourite what is my favourite sweet it's delicate it's timeless it was actually my wedding scent you know it evokes memories I spritz it on and I try to remind my husband what I look like on our wedding day date night Peony Blush Suede I'm wearing today actually a new favourite it's literally just come out a Chloe and it's perfect for summer and it's distinctive down the street will stop you & say what are you wearing part of their new Atelier des Fleurs Plage Du Figuier the fig and and it's fruity but it's really wear something that you wanna be remembered for whether it was sweet and pretty and kind & whimsy or whether it was strong and oudy and sexy need one thing you can wear different times depending upon you and how you feel

Transcript

favourite fragrance or what is one you're wearing today? ooh it's a tough question I've got two answers for that what is my favourite what is my favourite sweet it's delicate it's timeless it was actually my wedding scent you know it evokes memories I spritz it on and I try to remind my husband what I look like on our wedding day date night Peony Blush Suede I'm wearing today actually a new favourite it's literally just come out a Chloe and it's perfect for summer and it's distinctive down the street will stop you & say what are you wearing part of their new Atelier des Fleurs Plage Du Figuier the fig and and it's fruity but it's really wear something that you wanna be remembered for whether it was sweet and pretty and kind & whimsy or whether it was strong and oudy and sexy need one thing you can wear different times depending upon you and how you feel