New in Asda 😍😍😍😍

@libbiemayfitzpatrick

54.8K followers · usually 6.0K views a post

Views

138.0K

Likes

3.2K

Comments

32

Shares

2.8K

SoundTikTok sound · original sound - djlmurph

View velocity

+61.9K views over 8.6d · ~7.2K/day · 9 observations

Promoted product

Bourbon Biscuit Cushion

Why it worked

The video taps into nostalgia and novelty by featuring novelty cushions shaped like popular biscuits. The creator's genuine excitement and the affordable price point make the product relatable and desirable.

Summary

The creator is in Asda and excitedly shows off new Bourbon and Custard Cream biscuit-shaped cushions. She highlights that they are priced at £7 and that the custard cream one she is holding might be the last one available.

Structure

1Introduction to Asda and discovery of cushions
2Showing the Bourbon biscuit cushion
3Showing the Custard Cream cushion and its price
4Expressing excitement and claiming the last custard cream cushion
5Concluding with the softness of the cushions

Original caption

New in Asda 😍😍😍😍 #newin #newfinds #new #libbiefitzpatrick #trending

More from @libbiemayfitzpatrick

Product placement

Asda: APPEARS - a supermarket chain where the video takes place. Removing it would change the context of the video but not the core action. Bourbon Biscuit Cushion: ACTS - a product being shown and discussed. Removing it would remove the subject of the video. Custard Cream Cushion: ACTS - a product being shown and discussed. Removing it would remove the subject of the video.

On-screen text

New in Asda 😍😍😍😍

Transcript

Just asked right now and I'm in Asda and I've just found. Look what I found. Look. They're only £7 as well. That's so good. You've got your custard cream. I think this is literally the last one. So this is a sign. You're coming home with me. Love it, love it. Well soft as well for the kids.