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1.0KSilent UGCDirect Question hookLifestyle
Hook
Chipotle’s new ad What are your thoughts?
@ermisees
70.3K followers · usually 879 views a post
Views
906.3K
Likes
9.3K
Comments
1.3K
Shares
6.8K
Why it worked
The video leverages a viral, quirky branded item from a major fast-food chain to invite audience engagement and speculation, turning a simple ad reaction into a curiosity-driven piece of content.
Summary
The creator performs a silent reaction video to a Chipotle-branded Ouija board advertisement. The video focuses on the branded board as the creator interacts with it.
Structure
- 1Creator introduces the topic with on-screen text
- 2Close-up of the Chipotle-branded Ouija board
- 3Creator operates the board with a tortilla chip
- 4Video ends with a call to follow
Product placement
Original caption
#duet with @Chipotle
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