Chipotle is giving away FREE burritos... & yes, even fake tattoos count!

@hip2save

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SoundTikTok sound · Bad To The Bone

Promoted product

Chipotle

Order tacos, burritos, salads, bowls and more at Chipotle Mexican Grill. Order online for pick up or delivery and join our rewards program today.

28 videos26 creators

Why it worked

The video leverages a high-value, low-effort incentive (a free meal for a drawn-on tattoo) that encourages immediate viewer engagement and sharing.

Summary

The creator explains a promotional event where Chipotle offers a buy-one-get-one-free deal on entrees for customers who show any kind of tattoo, including temporary or drawn-on ones. The video provides the specific date and time for the promotion.

Structure

1Creator introduces the Chipotle BOGO promotion
2Demonstration of drawing a fake tattoo on the arm
3Visual of the Chipotle restaurant exterior
4Display of the promotion details including date and time

Original caption

BRB, grabbing a Sharpie. 😂💀 Chipotle is bringing back its Tatted Like a Chipotle Bag BOGO, and apparently your tattoo doesn’t even have to be permanent. 🌯 Buy one entrée, get one FREE 📅 Friday, November 13 ⏰ 3–4 PM local time 🎨 Real, temporary AND drawn-on tattoos count! A few things to know: In-store only at participating U.S. and Canadian locations. Each free entrée requires a purchased entrée of equal or greater value, and there’s a limit of 5 free entrées per check. Honestly, this might be the most rewarding thing I’ve ever done with a Sharpie. 😂 #Chipotle #ChipotleBOGO #FridayThe13th #FreeFood #FoodDeals

More from @hip2save

Product placement

Chipotle: (a) ACTS — the video demonstrates the promotion where a customer can receive a free entree by showing a tattoo (real or drawn-on) at their restaurant. Removing this would change the entire video as it is the subject of the promotion.

On-screen text

Chipotle is giving away FREE burritos... & yes, even fake tattoos count! Show off your INK & get: 🔥 BUY ONE, GET ONE FREE ENTREE! 📅 Friday, November 13 ⏰ 3–4 PM LOCAL TIME

Transcript

Chipotle is giving away FREE burritos... & yes, even fake tattoos count! I add to the bone. I add to the bone. I add to the bone. Show off your INK & get: BUY ONE, GET ONE FREE ENTREE! Friday, November 13, 3–4 PM LOCAL TIME.