I thought saltwater would help

@reubeneczema

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SoundTikTok sound · every breath you take

Promoted product

Nocleneczemamitten.com

Cooling packs that click on, and a soft cover that keeps your nails off your skin all night. 7-day money-back guarantee.

2 videos

Why it worked

The video uses a compelling 'founder's journey' narrative, starting with a relatable pain point and showing the authentic, DIY process of creating a solution, which builds high trust before the final product reveal.

Summary

The creator shares his personal struggle with severe eczema and his journey to develop a specialized pair of silk mittens with snap-on ice packs to prevent nighttime scratching. He demonstrates the product's effectiveness and directs viewers to his website to purchase them.

Structure

1Personal struggle with eczema
2Failure of traditional treatments
3Development of the silk mittens
4

Original caption

trying seawater was just another part of years of trial and error with my eczema. #eczema #noclen #howtohealeczema

More from @reubeneczema

Product placement

(a) Noclen: The creator demonstrates the product (silk mittens with snap-on ice packs) as a solution for his eczema. He shows the sewing process, the final product, and how it is used to stop scratching at night. This product ACTS by providing a physical solution to his skin condition. Removing it would change the entire video. (b) None.

Call to action

GET YOURS ON Noclen.com

On-screen text

I thought saltwater would help But it just made my eczema worse I felt itchier And even scratched while sleeping None of my treatments helped Even gloves.. So I learned how to sew silk mittens. I wore them every night, and they helped protect my skin while I slept. Ice calms it down But it's wet, slippery, and melts So I made special ice packs Designed to snap onto the mittens It wasn't perfect at first Eventually, everything came together. Easy to snap on No more nights kept awake by the itch. And no more wounds And now, something I made for myself is helping others too. Made for the night. GET YOURS ON Noclen.com

Transcript

I thought saltwater would help. But it just made my eczema worse. I felt itchier. And even scratched while sleeping. None of my treatments helped. Even gloves. So I learned how to sew silk mittens. I wore them every night, and they helped protect my skin while I slept. Ice calms it down. But it's wet, slippery, and melts. So I made special ice packs. Designed to snap onto the mittens. It wasn't perfect at first. Eventually, everything came together. Easy to snap on. No more nights kept awake by the itch. And no more wounds. And now, something I made for myself is helping others too. Made for the night. GET YOURS ON Noclen.com

nighttime used to be one of the hardest parts of eczema for me. i’d literally ti

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Noclen

352.0Kviews@reubeneczema

what looked like “just mittens” ended up becoming something i relied on every ni